Head of Marketing - Lead Brand Strategy & Creative for PT Karase

Are you a visionary marketing leader ready to elevate PT Karase’s brands to new heights? We’re seeking a dynamic Head of Marketing to spearhead our strategic initiatives, media planning, and creative direction across all product lines. Based in Palembang, Sumatera Selatan, you'll lead a team of marketing experts to craft compelling campaigns that resonate with our target audience and drive brand growth.

PT Karase is a leading private advertiser in Indonesia, known for its innovative approach to marketing and advertising. With a strong presence in the market, we are committed to delivering exceptional results for our clients. As the Head of Marketing, you will play a crucial role in shaping the future of our brand strategy and creative direction.

In this role, you will collaborate with cross-functional teams to develop and implement marketing strategies that align with our business objectives. You will oversee media planning and buying, ensuring optimal allocation of resources to maximize ROI. Additionally, you will lead creative initiatives, working closely with our in-house creative team to develop compelling campaigns that capture the essence of our brands.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand growth and market share.
• Lead media planning and buying activities, ensuring optimal allocation of resources and maximizing ROI.
• Oversee creative direction for all product lines, collaborating with in-house creative teams to develop compelling campaigns.
• Manage and mentor a team of marketing professionals, providing guidance and support to achieve individual and collective goals.
• Monitor market trends and competitive landscape to identify opportunities and threats.
• Report on key performance indicators (KPIs) and provide insights to senior management.
• Develop and maintain strong relationships with key stakeholders, including clients, agencies, and partners.
• Ensure compliance with all relevant marketing regulations and industry standards.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum of 8 years of experience in marketing leadership roles, with a proven track record of success in media planning and creative direction.
• Strong understanding of digital marketing trends and best practices.
• Proficient in using marketing software and tools such as Google Analytics, Adobe Creative Suite, and Hootsuite.
• Certified in relevant marketing certifications, such as Google Ads Certification or HubSpot Inbound Certification.
• Excellent communication and interpersonal skills, with the ability to inspire and lead a team.
• Strong analytical and strategic thinking skills, with the ability to make data-driven decisions.
• Proven ability to manage multiple projects and meet tight deadlines.

🛠️ Keahlian

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